Hi, I’m Daniel.
Senior Product Designer based in Auckland.
Some products need a spark
Others need untangling
I shape both into intuitive, accessible experiences people enjoy using, while creating value for the business.
MRI AGENCY STUDIO
Reimagining MRI Agent Proposals
Redesigned a complex 40+ screen SaaS product, simplifying workflows and creating a more consistent, scalable experience.
PLATFORM REDESIGN
WEB SAAS
DESIGN SYSTEM
40+
Core screens redesigned
60% faster
Task completion
35+
Components & patterns



View case study
Interactive Prototype


MRI ONLOCATION
Safety Check-ins for Lone Workers
Designed a proactive safety experience that helps lone workers confirm their safety, request help and keep responders informed.
8
Client requests
5/5
Positive feedback
0→1
New safety feature
0 TO 1 DESIGN
MOBILE + DESKTOP
INCLUSIVE DESIGN
MRI ONLOCATION
Redesigning Visitor Pre-registration
Redesigned a fragmented enterprise workflow across web and mobile, making visitor registration easier to start, manage and scale.
FULL REDESIGN
WEB + APP
DESIGN SYSTEM
+287%
Visitors
+13.1 pts
Visitor adoption
Featured
Quarterly product release





SOCIAL EAZIE
Redesigning the Campaign Builder
Redesigned an outdated campaign builder into a guided, scalable experience that supports different ways of creating campaigns.
END-TO-END REDESIGN
WEB SAAS
AI-ASSISTED DESIGN
2 paths
Guided + presets
7 steps
Campaign flow
Approved
In development
