WEB SAAS · CAMPAIGN MANAGEMENT
Redesigning Social Eazie’s Campaign Builder
My role
Lead Product Designer
Timeline
2026
Scope
End-to-end redesign · Web SaaS
What changed
Reimagined an outdated campaign builder into an easier, more guided and scalable experience.
CONTEXT
A campaign builder for property marketing
Social Eazie helps real estate agents and marketing teams create and manage digital property campaigns. I led the redesign of its Campaign Builder from early concepts through final design, working across the end-to-end web experience.
PROBLEM
A single-page flow that became hard to scale
The existing Campaign Builder placed most campaign decisions on one long page. Users had to choose channels, campaign type, budget, location and audience settings in the same flow, making it harder to scan and increasingly difficult to extend as new options were added.
KEY ISSUE 01
Long single-page flow
Campaign setup stretched across one continuous page, making progress and next steps unclear.
KEY ISSUE 02
Limited scalability
Adding new campaign types and features would make the existing page longer and more complex.
KEY ISSUE 03
Weak visual hierarchy
Sections and controls competed for attention, making important information harder to scan.
KEY ISSUE 04
Outdated visual design
Legacy styling and patterns made the experience feel dated and less consistent with the wider product.
Legacy campaign builder showing the long single page flow, dense controls and weak hierarchy before the redesign.
RESEARCH
Exploring how the campaign journey could improve
I reviewed the existing Campaign Builder alongside stakeholder discussions and customer feedback to understand where users struggled and what the product needed to support next. I used generative AI to help organise and synthesise the feedback, then reviewed the themes myself to decide what should shape the redesign.
SOLUTION
Designing a more guided and scalable campaign journey
Designing with AI
I used generative AI to speed up synthesis, explore different flows and prototype ideas quickly. I then reviewed, refined and shaped the strongest directions using my own design judgement and product thinking.
Turning one long page into a guided journey
I replaced the long single-page builder with a guided seven-step journey and clear progress. Users could start from scratch or use a saved campaign preset for a faster path, while the structure could grow as new campaign types were added.
Supporting different ways to start a campaign
I introduced two starting points: a guided setup from scratch or a saved preset for a faster path.
Breaking key campaign decisions into clear steps
I separated campaign goals from performance and budget settings so users could focus on one decision at a time. Users first chose what they wanted to achieve, then set how success would be measured, when the campaign would start and how much to spend.
Simplifying audience targeting
I grouped targeting into clear sections for location, demographics and interests, keeping common options visible while moving more detailed controls into Advanced Editing.
Breaking campaign content into focused steps
I separated creative selection from content editing so users could focus on one task at a time. They first chose the ad format and assets, then refined the copy, call to action and destination.
Reviewing everything before launch
I brought campaign details, audience targeting, budget, start date and payment into one review screen so users could check and edit everything before launch. The Launch Campaign button stayed unavailable until all required details were complete.
IMPACT
Approved and in development
The redesigned campaign builder received positive stakeholder feedback and was approved for development. The new structure made the journey easier to follow, supported both guided setup and saved presets, and could scale as new campaign types were added.
IMPACT 01
More flexible campaign setup
Users could start from scratch or reuse a saved preset, reducing repeated setup.
IMPACT 02
Built to scale
The new step-based structure could support additional sections and campaign types without returning to one long, complex page.
Reflection
Using AI changed how I work as a product designer. It helped me explore more directions and prototype faster, without lowering the bar on design quality. The key decisions still came from understanding the problem, weighing trade-offs and choosing what worked best for users and the business.
